Month: April 2015
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“The difference between genius and stupidity is that genius has its limits”…
Full Sail Brewing Co. of Hood River, Oregon was one of Oregon’s first craft brewers and had been employee owned for years. Like many craft brewers who have been around that length of time, Full Sail has had many ups and downs. Just recently, the 78 employee-owners voted to cash out and sell to Encore […]
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May the force be with you….
The trailer for the new upcoming Star Wars movie has just been released and within the first 24 hours there have been over 30 million views on YouTube. No doubt it will win multiple movie records when it opens in December. The excitement is building and everyone is talking about this upcoming super movie. This […]
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The empires of the future are the empires of the mind.
When Miller introduced Lite in the early 1970s, no one in the industry had any idea how big the light segment would end up being. Miller Lite took off, followed by Budweiser Light, Coors Light, and Schlitz Light, followed by the regionals with their own version of light beer. A few years later, the light […]
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Forget ‘branding’ and ‘positioning.’ Once you understand customer behavior, everything else falls into place.
It goes without saying that arguably two of the largest global sporting events are the World Cup and the Olympics. Annually, however, the largest sporting event has to be the Super Bowl. Right behind the Super Bowl, the Masters Golf Tournament could easily be the second largest annual event. This is Masters Week. The tournament, […]